I recently started watching Mad Men, HBO’s series about the advertising world in the 50s and 60s. It seems like everyone is smoking, they dress up all the time, and the media options are… well, pretty limited. But one thing stands out to me: despite how much the world has changed, the heart of advertising really hasn’t.
Back then, agencies had newspapers, billboards, and direct mail. Today, we have social media, search & SEO, streaming TV, email, YouTube, targeted digital products—the list goes on. It’s easy to feel like marketing has become overwhelmingly complicated.
But Mad Men is a good reminder that advertising has always been about the same thing: great ideas that help sell products.
Think about brands like Procter & Gamble. Tide wasn’t just detergent—it was the promise of clean clothes and a happier home. Gillette didn’t just sell razors—it sold confidence. Those ideas worked then, and they still work now.
That’s where we come in.
At Momentum Consulting, we help businesses shape the right ideas and deliver them to the right people, using today’s tools in smart, efficient ways. We don’t believe you need to be everywhere—just in the places that matter, with a message that actually connects.
Marketing doesn’t have to be complicated. With the right strategy and clear/focused ideas, it can create real momentum for your business—no martini lunches required.