by dmccormick | Jul 2, 2026 | Business Relationships, Marketing Strategy
We’re halfway through the year, and now is a good time to ask a simple question: How are we really doing? In sports, coaches don’t wait until the end of the game or the season to figure out what’s working. At halftime, they look at the scoreboard,...
by dmccormick | Dec 29, 2025 | Advertising & Branding, Creative Thinking, Marketing Strategy
I recently started watching Mad Men, HBO’s series about the advertising world in the 50s and 60s. It seems like everyone is smoking, they dress up all the time, and the media options are… well, pretty limited. But one thing stands out to me: despite how much the world...
